Unsanctioned Running
Services
Creative Direction
Development
Theme Customisation
Speed Optimization
Platform & Tech
- Shopify OS 2.0
Awards & Mentions
- Awwwards Mobile Excellence
- Awwwards Honors
An ethical and sustainable running gear apparel company headquartered in Sydney, Australia.
Unsanctioned is committed to being the most eco-friendly in the indie running game. Instead of putting more “virgin plastic” (aka polyester) out into the world, Unsanctioned has created “BottleKnit™” – or “100% recycled plastic bottles collected and shredded in Europe and reborn into a premium, breathable, moisture-wicking performance running fabric, in Milan, Italy.” And you can be sure they aren’t cutting any corners — even their packaging incorporates recycled paper, soybean ink, and plant-based, compostable materials.
It was essential that this core belief was reflected in the online store, while still presenting Unsanctioned as a cool brand with a vision.
An immerse customer journey
Nakatori designed and developed an immersive shopping experience in close collaboration with Carlos Furnari, Unsanctioned’s CEO. Nakatori crafted a custom theme with a mobile-first approach in mind. The result is an award-winning production that offers a great shopping experience while also sending out a great message and brand experience.
”“…committed to being the most eco-friendly in the indie running game.”
- BuzzFeed
Seamless immersive.
Mobile excellence. As it’s meant to be.
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